Ohio State Makes Aggressive NIL Move
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We've hit the point of the Name, Image, and Likeness era where deals themselves are not big news. Shedeur Sanders’ deal with Gatorade is notable because it is the brand's first deal with a HBCU athlete, but not exactly surprising given his past deals with Beats by Dre and Tom Brady.
Same with stats released by schools - like the $2.98 Million worth of deals for Ohio State student athletes.
Pseudo press-releases by Opendorse on their partnership with NAIA schools, Dreamfield's extensive deal with FTX, and the NIL Summit in June are worth reading about but too early to determine effectiveness.
Ultimately though, these developments do not warrant lengthy explanations or next-level takeaways.
What I do have my eye on:
So much of the NIL chatter this week has centered around NIL Collectives and the aforementioned Ohio State's aggressive move to begin coordinating deals for their student-athletes in-house.
As with virtually every other aspect of NIL, there is little guidance surrounding third party or in-house NIL collectives. According to the Business of College sports Database, 20+ have already popped up making moves like South Carolina's Garnet Trust deal with QB Spencer Rattler to make media appearances. I expect this trend to continue across the country as more schools seek any competitive advantage they can get.
Thanks for reading and I hope you have a great weekend,
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