The WWE enters the NIL ring
Now Presenting This Week in NIL, a newsletter about everything you need to know to keep up with the rapidly changing world of name, image, and likeness in college sports!
This Week in NIL:
🤼♂️ The WWE announces extensive partnerships with college athletes
🏎️ A Quinn Ewers car deal gets complicated
👀 NIL Deals you need to see including 50k to Texas O-Line
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A new talent pool for the WWE
The WWE has unveiled 15 college athletes who will be among the first to participate in the company’s newly formed NIL (Name, Image & Likeness) program that provides a clear pathway from collegiate athletics to WWE.
The inaugural “Next In Line” class includes athletes from 13 universities, seven NCAA conferences and four sports. All athlete partnerships will feature access to the state-of-the-art WWE Performance Center in Orlando, Fla., in addition to resources across the organization, including brand building, media training, communications, live event promotion, creative writing and community relations. Upon completion of the NIL program, select athletes may earn an exclusive opportunity to be offered a WWE contract.
Some notable inclusions: Haley (342k Instagram Followers) and Hanna (335k Instagram followers) Cavinder: Fresno State basketball, Jon Seaton (1.6M Tiktok Followers): Elon Football, Gable Stevenson (Olympic Gold Medalist): Former University of Minnesota Wrestler
It pays to build a brand. For the 8 In The Box Team, Northwestern star defensive lineman Joe Spivak is a particularly exciting inclusion given our past work together. Him being included in this list is no accident, and he mentioned to us back in the summer that working with the WWE is an opportunity he would be extremely interested in. So, Spivak got to work not only hosting a show during the football season, but also posting on Instagram building a persona that the WWE would be interested in working with and culminating in this incredible hype video.
A Quinn Ewers Timeline
Darren Heitner @DarrenHeitnerIs an #NIL deal that voids upon a player entering the transfer portal a violation of the NCAA’s interim policy? It’s not clear and it may present an interesting case should the NCAA decide to look into this Quinn Ewers situation. https://t.co/jvS8wcW3v9
August 2nd, 2021: 5 Star Quarterback Quinn Ewers skips his senior year of high school to enroll early at Ohio State.
August 28th, 2021: Ewers gets a Supercharged Ford F-250 Tremor from Ricart Automotive
August 31st, 2021: Ewers signs a $1.4 Million autograph deal over three years.
Rick Ricart confirmed Ewers truck lease was revoked after his transfer, but that may run afoul of NCAA rules prohibiting NIL deals being contingent on university enrollment. Could this be one of the multiple situations/schools the NCAA is currently investigating for NIL violations?
This was inevitable… right? With no national NIL law implemented and the win-at-all-costs mindset in college sports prevailing there was bound to be cheating. At least it is above ground and reported now instead of shady bagmen that forced the FBI to get involved.
NIL Deals you need to 👀
A partial answer to our question last week on what the $10 Million NIL from from the University of Texas is all about:Newly formed has raised enough money to give every offensive lineman at Texas $50,000 annually to promote charitable causes. I've got all the details on this groundbreaking NIL deal.
2. Sedona Prince x Quizlet
3. FTX x UCLA WBB. & her teammates at UCLA are partnering with to become their 1st WBB sponsored team 📈 Other FTX notable partnerships include 👇
4. Duke’s Mayo Bowl1 player from the winning team in the will be offered a $5k contract to help continue to tell the story of the Duke’s Mayo Bowl into the offseason. plans to provide other opportunities to UNC and USC players as well.